Endesa Electric Mobility Plan
Some 274 company employees have already had access to assistance for purchasing an electric vehicle, a commitment that puts Endesa at the forefront of sustainable mobility and which has prevented the emission of 260 tonnes of CO2 into the atmosphere to date.
ENDESA firmly believes that electric mobility is one of the key factors in the change towards a more sustainable energy model while also making it possible to tackle our serious pollution problems in cities. For this reason, ENDESA has launched the Electric Mobility Plan for Employees in order for the company’s employees to become the best ambassadors of electric mobility vis-à-vis society.
One of the benefits of this plan is to break down the entry barriers that all new technologies present to consumers and which, in the case of electric vehicles, are related to lack of knowledge, battery range, charging infrastructure and car prices. The company has succeeded in designing and offering its employees a value proposition that helps them to break down each of these barriers.
“I think that the proposal was a great idea,” says Ignacio González Domenech, one of the employees who did not hesitate for a second in purchasing his car in the first year of the Endesa Electric Mobility Plan in 2015.
“We must practice what we preach. If you are really committed to sustainable electric mobility, you have to encourage your employees to do the same”
Ignacio González Domenech
And such was his commitment that he signed up to the Endesa Purchasing Plan without even being sure that the car had sufficient range for him to commute on a daily basis: “I drive more than 80 kilometres every day and although the car is supposed to have a range of 200 kilometres, my route is all by motorway, the type of route considered anti-electric car because you accelerate more and consume more energy,” he explains.
Ignacio’s more than 80 kilometres per day, together with the mileage of the other 274 Endesa employees (2 million kilometres in a year), equate to 47 trips around the world, the same as the energy consumed by 300 households in one year. 260 tonnes less CO2 in the atmosphere. The commitment is not modest: breaking down the entry barriers that all new technologies present to consumers by turning the employees into ambassadors who are leading the way for the rest.
And at the front of the vanguard, Ignacio: “Those of us who purchased an electric car in the first year have become advocates. We resolve other employees’ doubts and help them to decide. Right now there are six people on the waiting list for the 2017 Plan who I have advised on the matter over a coffee.”
As regards motivation, there is a bit of everything. It is neither 100% environmental nor 100% financial. And there are advantages of a different nature, such as – who would have thought it? – time savings: “I love electric mobility,” explains Ignacio. “I was involved in ZEM2ALL, an electric mobility project in Málaga promoted by Endesa and, since then, I have been hooked. It is a clearly environmental commitment. So when the time came, the financial purchase offer of the Employee Plan and petrol savings also represented an important stimulus… but the decisive factor for me was the freedom to enter the Bus VAO lane,” he remembers.
“I save at least 20 minutes in traffic every morning and another 15 minutes in the afternoon”
Financially, for Ignacio it is also very profitable: “I’m paying off my car instalments with what I save on petrol,” he admits.
The success of the plan in previous years has allowed Endesa to extend its catalogue: Seven brands and nine different vehicles with two, four and five seats with approved ranges of between 160 and 400 km. And, of course, highly competitive conditions for this third year of the plan.
It is fair to say that Endesa has also broken down the initial obstacle faced by new technologies such as the electric vehicle. This involves overcoming the lack of information and knowledge, in addition to false myths about range, charging infrastructures and actual car prices. Quantitatively, the company has achieved a 7% share of the Spanish electric vehicle market between the 2015 and 2016 plans. The 2017 plan has aroused great interest and it is estimated that more than 260 employees will sign up to electric mobility, thereby achieving a total of more than 500 employees with an electric vehicle by the end of 2017, which means 6% of Endesa’s staff.
The objective: to promote electric mobility as a driver of change towards a new emission-free energy model, reduce pollutant emissions caused by road traffic and help improve the quality of the air in the main urban centres. Endesa’s commitment to electric mobility is a clear example of how sustainability and innovation are at the heart of our business strategy.
The aim to create awareness of this technology and especially of sustainable transport among employees has been amply fulfilled. In addition to the growing number of employees who sign up to the plan, each of those involved becomes even more convinced by it. “In 2015 the Electric Mobility Plan for Employees had a duration of three years. What convinced me was that now this period has been completed, I can purchase another, more advanced car with a range of 350 km,” comments Ignacio, who has no doubts about continuing to drive electric cars.